Training on Mastering Google Analytics and Looker Studio for Advanced Business Intelligence
Course Overview
This training equips participants with the analytical and visualization skills required to transform raw data into meaningful insights using Google Analytics and Looker Studio (formerly Google Data Studio). Participants learn to track business performance, analyze customer behavior, and design powerful dashboards for data-driven decisions. The course integrates practical sessions on advanced data tracking, visualization, and automation for professionals who want to strengthen their business intelligence capabilities.
Duration
10 Days
Who Should Attend
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Business intelligence professionals and data analysts
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Marketing and digital strategy managers
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Web and app analytics specialists
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Project and program managers involved in performance tracking
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Decision-makers seeking data-driven insights
Course Impact
Organizational Impact
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Improved business insights through integrated analytics and visualization
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Enhanced marketing and operational decisions based on real-time data
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Streamlined reporting processes using automated dashboards
Individual Impact
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Strong command of Google Analytics and Looker Studio for advanced analysis
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Ability to design and share professional, interactive business dashboards
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Confidence in interpreting key performance metrics to guide strategic actions
Course Objectives
By the end of the course, participants will be able to:
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Set up and configure Google Analytics for websites and apps.
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Track key business metrics and user behavior effectively.
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Integrate and visualize multiple data sources using Looker Studio.
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Create and automate advanced dashboards and performance reports.
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Apply analytics-driven insights to optimize marketing and business outcomes.
Course Outline
Module 1: Introduction to Business Intelligence and Google Analytics
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Overview of business intelligence concepts and tools
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Understanding the Google Analytics ecosystem and Looker Studio architecture
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Setting up Google Analytics accounts, properties, and data streams
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Case Study: Developing a BI framework for digital performance tracking
Module 2: Configuring Data Collection and Tag Management
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Introduction to Google Tag Manager and event tracking
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Setting goals, conversions, and custom dimensions
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Ensuring data accuracy and validation techniques
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Case Study: Implementing a tag strategy for e-commerce user tracking
Module 3: Advanced Data Analysis and Segmentation in Google Analytics
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Applying filters, segments, and audiences for detailed insights
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Using behavioral flow, attribution models, and custom reports
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Understanding real-time analytics and predictive trends
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Case Study: Analyzing customer journey and engagement for campaign refinement
Module 4: Integrating Data Sources for Business Intelligence
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Connecting Google Ads, Search Console, and social media platforms
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Importing and merging datasets from external sources (e.g., CSV, BigQuery)
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Building unified data pipelines for business intelligence dashboards
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Case Study: Combining cross-platform data to measure campaign ROI
Module 5: Fundamentals of Looker Studio Dashboard Design
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Introduction to Looker Studio interface and visualization components
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Designing interactive dashboards using charts, tables, and filters
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Applying visual best practices and storytelling with data
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Case Study: Creating a marketing performance dashboard for stakeholders
Module 6: Advanced Visualization and Automation in Looker Studio
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Building dynamic dashboards with calculated fields and parameters
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Embedding interactive visualizations and report scheduling
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Automating workflows and data refreshes
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Case Study: Designing an automated executive performance dashboard
Module 7: Data Interpretation and Insight Communication
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Transforming analytics data into actionable business insights
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Communicating insights to stakeholders with clarity and precision
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Developing presentation-ready visualization reports
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Case Study: Presenting insights for management decision-making
Module 8: Predictive and Comparative Analytics with Google Tools
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Forecasting trends using time series and comparative analysis
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Integrating Looker Studio with Google Sheets and AI tools
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Using cohort and retention analysis for deeper insights
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Case Study: Predicting sales performance based on past campaign data
Module 9: Data Governance, Privacy, and Compliance
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Understanding GDPR, data privacy, and user consent in analytics
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Managing access control, roles, and data sharing policies
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Ethical considerations in analytics reporting
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Case Study: Designing a compliance-compliant analytics framework
Module 10: Capstone Project and Strategic Dashboard Development
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Building a complete analytics-to-dashboard solution
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Integrating multiple datasets for cross-functional insights
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Presenting findings and optimization recommendations
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Case Study: Creating a business performance intelligence dashboard for a real scenario
Prerequisites
Course Administration and Investment
Whether you join us in a physical boardroom or through our virtual campus, we’ve designed every administrative detail for a seamless, professional experience.
Our fees are all inclusive during course hours.
- Covered: High level tuition, comprehensive materials (digital + physical), mid morning and afternoon refreshments, a full executive lunch, and any scheduled study visits or site tours.
- Not covered: Travel, visa fees, medical/travel insurance, personal expenses, and accommodation.
From registration to the classroom, we keep things clear and efficient.
- Registration: Find your preferred schedule, click “Register,” complete the form, and submit. Need help? Talk to us directly.
- Pre Course Assessment: After registering, you’ll receive a diagnostic survey to help facilitators tailor content to your needs.
- Joining Instructions: Once fees are paid, you’ll receive a Delegate Welcome Pack at least 7 days before the start date (venue maps, virtual access links, and pre reading materials).
We provide premium environments optimized for adult learning and networking.
- Physical Venues: Premium 4 star and 5 star executive boardrooms across our global host cities, with high tier catering.
- Virtual Instructor Led Training (VILT): High definition, interactive platforms featuring breakout rooms, digital whiteboards, and live technical support.
- NITA and Regulatory Compliance: Administrative processes align with national training authorities.
You’ll leave with tools that extend the course value far beyond the final day.
- ForElite Learner Kit: A physical or digital course manual, proprietary templates, and a curated toolkit of industry standard SOPs.
- On Site / In App Support: Dedicated course coordinators handle technical, dietary, or logistical inquiries in real time.
We validate your commitment to excellence with internationally recognized credentials.
- Attendance Tracking: Rigorous daily logging to meet corporate and regulatory accreditation requirements.
- Verifiable Credentials: Upon successful completion, you receive a certificate of course completion.
Our relationship with you doesn’t end when the course closes.
- Feedback & ROI Reporting: Detailed post course evaluations to give sponsors clear insight into training impact.
- Alumni Network Access: Every delegate joins the ForElite Alumni Network for ongoing peer to peer learning and exclusive webinars.
When is the next intake?
UpdatedWe offer customized training solutions tailored to your organization's specific needs (location, dates, content and team size).
Talk to us and we’ll guide you on the best schedule and format for your team.
Training Methodology
We turn knowledge into results. Using our P.E.A.K. Framework (Prepare, Engage, Apply, Know), every participant leaves with practical skills they can use immediately.
Proven Impact
In the last 12 months, over 1,200 professionals have applied the P.E.A.K. Framework to reduce onboarding time by an average of 30% and accelerate project delivery across 14 industries.
The outcome: Participants don’t just learn. They gain the tools, confidence, and strategy to drive measurable impact.
Tailor-Made Training and Customization
Off-the-shelf solutions rarely fit perfectly. At ForElite Training Institute, we built our Tailor-Made Training (TMT) service to embed our expertise directly into your unique strategy, culture, and operations.
We replace generic examples with scenarios from your sector (e.g., public sector, NGOs, financial services, or logistics).
Choose a format that fits your operations: intensive 3 day bootcamps or weekly sessions that minimize work disruption.
We teach directly from your actual templates, brand guidelines, or financial reports.
Host your bespoke training in any of our 21+ global cities, or we'll send facilitators to your office anywhere in the world.
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